Native/Custom Whitepaper
Category: Custom Content, Lead-Gen, Web
Overview
Fine Woodworking can create a native whitepaper on any relevant topic that will be a source of leads for partner.
Details
- Whitepaper will be developed leveraging creative assets (copy and imagery) supplied by partner
- Potential topics agreed upon by partner and Fine Woodworking
- Whitepaper lives on FineWoodworking.com
- Topic page hosting the whitepaper includes partner logo and ad units
- Fine Woodworking will promote on native, social and e-letter channels and partner will have the ability co-promote
- Lead Gen: List of opt-in names and email addresses provided for partner’s future promotional use